I was recently re-reading Seth Godin’s Blog post concerning “Facebook’s Generational Challenge” thanks to David Swanner’s South Carolina Trial Law Blog re-posting. Seth, a self-proclaimed non-Facebook user, confesses his setup of a Facebook account only as a way of “checking it out”. He has added very few friends and those he has added haven’t responded to pings or messages he has sent them. It sounds to me like Seth’s friends are, surprise, using Facebook in a similar manner to his usage, just to check it out.
What is a shame is that David Swanner’s perception of Facebook is that you should probably have a Facebook account, but an older attorney won’t get the same out of it as a younger “tuned in” attorney. This seems ironic given David’s adoption and conquering of another “younger generation” technology, blogs. David has a wonderful blog at South Carolina Trial Law Blog and doesn’t seem to have any problem assimilating this into his legal practice/services. I’ve met David and can say he is most definitely not an out of the loop attorney and cannot fathom why he is unable to “Get” Facebook.
I use Facebook as part of my practice and am a member of numerous legal groups which allow me to network and communicate with other attorneys practicing in similar fields. Additionally, Facebook allows me to re-establish connections to friends and classmates, all of which assist in continuing the client-networking required of any solo legal practice. I hope that David gives Facebook another look, it most certainly deserves it.



