If you are getting ready to create a website, you may be trying to make the decision between a Template based website and a custom site. However, no matter what kind of site you choose, if you have a business, you likely want your website to look professional. When your website looks pro, overall you will find that people respond more positively.
No doubt there are countless factors that go into having a professional looking website. Covering every single aspect of what makes a professional website in a short article isn’t possible. However, we can take a look at some of the more important key points and how they impact websites.
While designing a professional website can be complex, there are some important moves that are “no-brainers” that everyone should consider. The first step is making sure that you have a web designer or an amazing piece of software/template that can get the job done. This step is key. After all, it’s just like building a house and hiring a quality architect and builder.
By the way, if you want to skip hiring a designer, there are amazing low-cost services called site builders where your company will pay a monthly fee. These services also allow users to receive a free HTML site or Flash website if the requirements are less extensive. We will address this option a bit more later on in this article.
Professional looking websites for Law Firms
The next step towards having a professional looking site is to make sure it is laid out in a fashion that is easy to navigate. With this fact in mind, you should skip many of the elements frequently found in most website templates. Your website visitor can have serious problems navigating around the site and may not receive the vital information he or she needs. Using a template that is hard to navigate is a definite mistake and can quickly make your company look confused and ignorant about the web. After Five By Design do custom made sites for law firms, go have a look at their portfolio of clients.
As it turns out, many people have slower computers, computers that are not properly configured or ones that are bogged down with useless software. As a result, their computers can have trouble with templates because they come with a ton of options and no matter which option you choose there is excess code which makes the server and the end user experience a lag. So don’t forget that templates consume large amounts of computer memory. The end result can be computer crashes or a trip to a website that just doesn’t function. You can have the best looking, most amazing site in the world. However, if no one can use it, let’s face it the site is worthless.
A good website opens quickly and is easy to navigate. Imagine that your website is an old-fashion country store that you have opened. You want the door to be unlocked, easy to open and you want clear signs over your aisles so that people can find your goods.
Website templates often use this introduction pages, and they most certainly feel dated. Even when they are done with great expertise, they still feel as though they belong in the early days of the Internet. You want your visitors to be able to simply “walk into” your site, as they would visit your store or your home. How many people do you think would shop at a store that made you sit through a presentation before entering?
With all of these facts in mind, if you decide to create a website using a site builder, definitely choose one that is HTML, like the ones offered by Yola and Wix. It is definitely possible to use one of these site builders to create a business website. Of course, you will probably need to pay for one of the upgraded options. However, if your goal is for your website to look professional, avoid templates and get a designer to build you a unique, fast loading custom design!