A Beginner’s Guide To The Do’s And Don’ts Of Website Design For Law Companies

The 21st century has been deemed the era of technological advancement.  The growth of the internet over the last decade has seen individuals spending more time online and less time in the ‘real world’.  Nowadays, it is common for a person to socialize, study, and even order their groceries using the internet instead of engaging with people face-to-face.

Businesses have become aware of this practice and are making use of it to build their companies.  Of course, to gain any exposure in this competitive arena, it is important that you have an attractive website with strong SEO.  Law companies have also embraced the online age and are using websites to promote their services.  This article will discuss the importance of websites for law firms and the do’s and don’ts of creating the perfect website design for these businesses.

Why Should A Law Firm Have A Website?

As is mentioned above, the use of the internet is important to gain exposure in today’s society.  While it was possible to promote yourself with success using television or newspapers, this is no longer an option.  To obtain clientele, it is recommended that you ‘infiltrate’ the site with the most people or target audience – the internet.  This is the reason why an attractive website is important.

How Do I Create An Attractive Website?

Due to the need for websites, it is possible to create one easily and quickly using blogging platforms or easy-to-build website companies.  Unfortunately, many of these options are basic without any unique features.  A basic website may be easy to manage; however, it does not have any ‘draw factor’.  Below are some tips on how to create the preferable attractive website.

•    Make It Look Great

The first step is to make the website design unique and appealing.  When choosing the design or building the design, you should consider whether you would find the style dull or attractive.  Poor and dull designs will be associated with cheapness, and no person wants to do business with a firm who cuts corners. Click here to learn more about how to choose the best website design for your law firm

Begin by doing some research regarding existing law practice website designs created by other businesses.  This will provide an idea of what is ‘out there’ and what you are up against.  When comparing the designs, it is recommended that you make a list of what you like and do not like.  By doing so, you will build a list of what is available and which designs you must eclipse.

While it is recommended that you have a degree of originality to your website design, there are specific pages that should always be included on the site.  All good websites from Keen Ltd will present with a terms and conditions page and a privacy policy, especially if you are attempting to collect email addresses.  It is also advised that you incorporate a search bar allowing a visitor to peruse the website easily without any confusion.

website design for lawyers

•    Design With The Client In Mind

You may have an ideal website for a law practice; however, it will only be successful if the design appeals to the potential customer base.  When working with a designer, it is important that you keep the customer at the front of their mind during the design process.  For example, if you present with trendy, brightly colored pages appealing to young adults, it is unlikely that you will be viewed as a professional business.

•    Ensure Browser Compatibility

Many people preview websites using different technological devices ranging from laptops to cell phones.  To increase the chance of attracting clientele, it is recommended that the website is coded to be compatible with all or most of these devices.  This can take a while to complete during the design procedure, but it is highly beneficial in the long-term as it improves the chance of a visitor staying on the website.

Google Friendly Website Design For Lawyers

Web Design Technology For Law Firms

If you are getting ready to create a website, you may be trying to make the decision between a Template based website and a custom site. However, no matter what kind of site you choose, if you have a business, you likely want your website to look professional. When your website looks pro, overall you will find that people respond more positively.

No doubt there are countless factors that go into having a professional looking website. Covering every single aspect of what makes a professional website in a short article isn’t possible. However, we can take a look at some of the more important key points and how they impact websites.

While designing a professional website can be complex, there are some important moves that are “no-brainers” that everyone should consider. The first step is making sure that you have a web designer or an amazing piece of software/template that can get the job done. This step is key. After all, it’s just like building a house and hiring a quality architect and builder.

By the way, if you want to skip hiring a designer, there are amazing low-cost services called site builders where your company will pay a monthly fee. These services also allow users to receive a free HTML site or Flash website if the requirements are less extensive. We will address this option a bit more later on in this article.

Professional looking websites for Law Firms

The next step towards having a professional looking site is to make sure it is laid out in a fashion that is easy to navigate. With this fact in mind, you should skip many of the elements frequently found in most website templates. Your website visitor can have serious problems navigating around the site and may not receive the vital information he or she needs. Using a template that is hard to navigate is a definite mistake and can quickly make your company look confused and ignorant about the web. After Five By Design do custom made sites for law firms, go have a look at their portfolio of clients.

As it turns out, many people have slower computers, computers that are not properly configured or ones that are bogged down with useless software. As a result, their computers can have trouble with templates because they come with a ton of options and no matter which option you choose there is excess code which makes the server and the end user experience a lag.  So don’t forget that templates consume large amounts of computer memory. The end result can be computer crashes or a trip to a website that just doesn’t function. You can have the best looking, most amazing site in the world. However, if no one can use it, let’s face it the site is worthless.

A good website opens quickly and is easy to navigate. Imagine that your website is an old-fashion country store that you have opened. You want the door to be unlocked, easy to open and you want clear signs over your aisles so that people can find your goods.

Website templates often use this introduction pages, and they most certainly feel dated. Even when they are done with great expertise, they still feel as though they belong in the early days of the Internet. You want your visitors to be able to simply “walk into” your site, as they would visit your store or your home.  How many people do you think would shop at a store that made you sit through a presentation before entering?

With all of these facts in mind, if you decide to create a website using a site builder, definitely choose one that is HTML, like the ones offered by Yola and Wix. It is definitely possible to use one of these site builders to create a business website. Of course, you will probably need to pay for one of the upgraded options. However, if your goal is for your website to look professional, avoid templates and get a designer to build you a unique, fast loading custom design!